THE PSYCHOLOGICAL EFFECT OF FASHION COLOURS COLLECTIONS AND FASHION ORIGINALITY: AN EXPERIMENT ON FASHION DESIGN PROGRAM STUDENTS

Colour is a major element of fashion design, has certain psychological effect on wearer and viewer. Fashion program students must be trained sufficiently correctly for using colours in their designs. Within the author experience teaching designing at University Nizwa, with observing importance supremacy black colour outerwear Omani women Abaya, applied an experiment design students, objective to measure several collections student’s psychology, guiding colours, encouraging them integrate when abaya, it’s most challenging part new style conservative community. At same time measuring leading originality, within by flat 3D mixed ribbons velvet basic. The study followed descriptive approach applying instrument, represented opinion rating scale toward coloured designs originality proposed designs, measured (8), had been created author. behind classified into 2 thematic categories current paper: a) rainbow vs b) earthy fashion. decorating ribbons. results indicated tendency collection Results may play role effects studies developing aesthetics producing trend Arabic abaya future.